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Event Marketing
boost your marketing with events that work
Event marketing tactics involve strategies and techniques aimed at promoting a brand, product, or service through live events, such as conferences, trade shows, seminars, workshops, product launches, and experiential marketing activations. Here's a breakdown of some common event marketing tactics below.
PRE-EVENT promotion
Building anticipation and generating buzz before the event through various channels, including social media, email marketing, press releases, and targeted advertising. Creating event-specific landing pages or microsites to provide information, registration details, and incentives for attendees.
EVENT PLANNING FROM START TO FINISH
With over 20 years of experience in the event planning industry and key connections to seasoned event planners, I have planned and coordinated events from 10-10,000 people. These have included sales meetings, user groups, product launches, company picnics & themed holiday parties, open houses, live concerts with headline entertainment, children's events, weddings, team building events, small tradeshows and more. We manage everything from start to finish.
other event marketing strategies
STRATEGIC PARTNERSHIPS
Collaborating with complementary businesses, industry influencers, or event organizers to expand reach, leverage existing networks, and enhance credibility. Co-hosting events or participating in joint marketing efforts can amplify exposure and attract a broader audience.
ENGAGING CONTENT CREATION
Developing compelling and informative content relevant to the event theme or audience interests. This could include blog posts, articles, videos, infographics, or interactive experiences designed to educate, entertain, and attract attendees.
SPEAKER SESSIONS, PRESENTATIONS & ENTERTAINMENT
Securing speaking opportunities for company representatives or industry experts to share insights, thought leadership, case studies, or product demonstrations. Delivering valuable content during sessions or workshops establishes authority, fosters connections, and positions the brand as a trusted resource. We utilize outside agencies sometimes for big name entertainment or keynote speakers.