Call or Text Today for small business digital marketing and advertising consulting assistance: (775)530-3556
Marketing Courses
you can do it yourself too- I'll show you how
- Strategy Boost Marketing can get you started on your way, but after the plan is initiated, we like to show you how to manage the strategies yourself. We offer many online courses to help you where you need help. From website editing, how to use Canva, social media boost advertising and more, we have a recorded series we can share with you, or we can do a Zoom training of your choice. I want businesses to have the freedom to carry on what I started without having to pay a monthly fee for maintenance, however, it is important to have monthly meetings to review strategies and direction. Browse different courses and contact us if interested.
Course Title: Marketing Strategies for Small Businesses
Course Overview: This course provides a comprehensive guide to leveraging marketing strategies for the success of small businesses. Students will explore various marketing tactics, tools, and techniques tailored to the unique needs and challenges of small enterprises. From understanding target audiences to crafting compelling value propositions and developing effective marketing plans, students will gain practical skills essential for achieving sustainable growth in today's competitive market landscape.
1. Introduction to Small Business Marketing
· Definition and Importance of Marketing for Small Businesses
· Challenges and Opportunities in Small Business Marketing
· Overview of Marketing Fundamentals
2. Understanding Your Target Audience
· Importance of Target Audience in Marketing
· Demographic, Psychographic, and Behavioral Analysis
· Creating Customer Profiles and Personas
3. Market Research and Analysis
· Conducting Market Research
· Analyzing Market Trends and Competitor Activities
· SWOT Analysis and Market Segmentation
4. Crafting a Unique Value Proposition
· Defining Unique Selling Points (USPs)
· Identifying Customer Needs and Pain Points
· Articulating Compelling Value Propositions
5. Developing a Brand Identity
· Importance of Brand Identity for Small Businesses
· Elements of Branding (Logo, Colors, Messaging)
· Consistent Branding Across Channels
6. Creating a Marketing Plan
· Components of a Marketing Plan
· Setting SMART Objectives
· Developing Strategies and Tactics
7. Creating Effective Marketing Strategies
· Setting up Google Business Account
· Search Engine Optimization (SEO) Basics
· Content Management Strategies
· Email Marketing Best Practices
· Social Media Tactics for Small Businesses
· Building Online Communities and Engaging Audiences
· Guerrilla Marketing Techniques for Small Budgets
8. Measuring Marketing Performance
· Key Performance Indicators (KPIs)
· Analytics and Data Interpretation
· Evaluating Marketing Campaigns and Strategies
Course Conclusion: In this course, students will gain the knowledge and skills necessary to develop and implement effective marketing strategies tailored to the unique needs of small businesses. By understanding their target audience, conducting thorough market research, and crafting compelling value propositions, students will be equipped to create comprehensive marketing plans and execute various marketing tactics to drive business growth. Additionally, students will learn how to measure and analyze marketing performance to continuously optimize their strategies for success.
To sign up, please visit us on our contact us page for pricing and information.
strategic planning
Strategic planning involves a systematic process of setting goals, defining objectives, determining actions, and allocating resources to achieve desired outcomes and drive organizational success. In addition to the Marketing for Small Business course, we work deeper here on strategic planning and discovering the "aha" moment so that your messaging reaches the proper audience at the right time.
Here are the key components involved in strategic planning:
Mission Statement: Defining the organization's purpose, values, and core principles. The mission statement outlines the reason for the organization's existence and serves as a guiding framework for decision-making.
Vision Statement: Articulating the long-term aspirations and desired future state of the organization. The vision statement provides a clear picture of where the organization aims to be in the future and inspires stakeholders to work towards achieving that vision.
External Analysis (Opportunities and Threats): Assessing the external environment to identify opportunities and threats that may impact the organization's ability to achieve its objectives. This involves analyzing market trends, competitor behavior, regulatory changes, and other external factors.
Internal Analysis (Strengths and Weaknesses): Evaluating the organization's internal capabilities and resources to identify strengths and weaknesses. This includes assessing factors such as organizational culture, human capital, financial resources, infrastructure, and operational efficiency.
Implementation and Execution: Executing the strategic plan by implementing the identified strategies and action plans. This involves coordinating efforts across different departments or functional areas, monitoring progress, and making adjustments as needed to ensure that objectives are achieved.
At Strategic Boost Marketing, we work with you to outline a good marketing plan. Without this information, the best strategies for your business cannot be identified.
To sign up, please visit us on our contact us page for pricing and information.
how to optimize google business
One of the first steps for a new business is making sure they set up their Google Business pages correctly and receive the verification code in the mail to verify their account. Please see Google Business Tactics page under "services" menu and choose the areas you want us to cover. We can cover the steps together via Zoom.
To sign up, please visit us on our contact us page for pricing and information.