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Google Business Tactics
google business marketing tactics
Google business marketing tactics encompass a range of strategies aimed at leveraging Google's platforms and tools to promote a business, increase visibility, and attract customers. For new businesses, even those who have been in business for a few years, some of these steps, if not set up correctly, could be causing some serious damage. Keyword optimized content, wrong business hours, the lack of free Google posts, and other missing information could need attention. Tactics may include:
1. SEARCH ENGINE OPTIMIZATION (SEO)
Optimizing a website's content, structure, and backend elements to improve its ranking in Google's organic search results.
2. GOOGLE ADS (FORMERLY GOOGLE ADWORDS):
Pay-per-click (PPC) advertising through Google Ads allows businesses to create targeted ads that appear in Google search results, on websites, and within apps.
3. GOOGLE MY BUSINESS
Creating and optimizing a Google My Business listing to enhance visibility in local search results, provide essential business information, and engage with customers through reviews, posts, and updates.
3. GOOGLE SHOPPING
Promoting products through Google's dedicated shopping platform, allowing users to compare prices, view product images, and make purchases directly from search results.
4. GOOGLE DISPLAY NETWORK
Running display advertising campaigns across a vast network of websites, targeting specific audiences based on demographics, interests, and browsing behavior.
6. YOUTUBE ADVERTISING
Utilizing video ads on YouTube to reach a broad audience and drive engagement with compelling video content and keywords that help searchers find your page. There are numerous marketing tactics that can help improve pages and/or create new pages and videos for the business. We handle video shooting, editing, content creation and more.
7. GOOGLE ANALYTICS:
Monitoring website traffic, user behavior, and campaign performance using Google Analytics to gain insights and optimize marketing efforts. We always include analytics in our reports so our clients can see improvements.
8. GOOGLE MAPS MARKETING:
Optimizing business listings on Google Maps to improve local search visibility, attract nearby customers, and provide accurate location information. We set-up new business and/or manage and improve existing Google maps content. This can be done by encouraging current customers to add reviews and improve Google map search.
10. GOOGLE REMARKETING (MOBILE CONQUESTING & GEOFENCING)
Targeting users who have previously visited a website or interacted with a business online with personalized ads across Google's platforms to re-engage them and encourage conversions. We utilize outside vendors who are pro's at retargeting, as well as mobile Conquesting and geofencing.
9. GOOGLE REVIEWS MANAGEMENT:
Encouraging and managing customer reviews on Google to build trust, credibility, and positive brand reputation. We manage Google, Facebook & Yelp reviews on a daily basis.
About Strategy Boost Marketing
Our Mission
At Strategy Boost Marketing, we are passionate about providing our clients with innovative marketing solutions that help them achieve their business goals. We take pride in our ability to blend creativity and strategy to deliver results that exceed expectations.